Таблица показателей Google Analytics

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Ниже приведена таблица со всеми показателями в Google Analytics Google Analytics. За основу таблицы взяты данные из официального руководства по API Google Analytics.

Показатели приведенные в таблице помогут настроить отчеты и выгрузку данных из Google Analytics. Посмотреть таблицу со всеми параметрами (Dimensions) можно по ссылке.

Информация

Group — параметры и показатели по группам;
Name — название переменной используемое для пользовательских интерфейсов (UI);
ID — название переменной, которая используется для запросов к API;
Type — тип переменной: параметр (METRIC) или измерение (DIMENSION);
dataType — тип возвращаемого значения: STRING, INTEGER, PERCENT, TIME, CURRENCY, FLOAT.

Group Name ID
User Users ga:users
User New Users ga:newUsers
User  % New Sessions ga:percentNewSessions
Session Sessions ga:sessions
Session Bounces ga:bounces
Session Bounce Rate ga:bounceRate
Session Session Duration ga:sessionDuration
Session Avg. Session Duration ga:avgSessionDuration
Traffic Sources Organic Searches ga:organicSearches
Adwords Impressions ga:impressions
Adwords Clicks ga:adClicks
Adwords Cost ga:adCost
Adwords CPM ga:CPM
Adwords CPC ga:CPC
Adwords CTR ga:CTR
Adwords Cost per Transaction ga:costPerTransaction
Adwords Cost per Goal Conversion ga:costPerGoalConversion
Adwords Cost per Conversion ga:costPerConversion
Adwords RPC ga:RPC
Adwords ROAS ga:ROAS
Goal Conversions Goal XX Starts ga:goalXXStarts
Goal Conversions Goal Starts ga:goalStartsAll
Goal Conversions Goal XX Completions ga:goalXXCompletions
Goal Conversions Goal Completions ga:goalCompletionsAll
Goal Conversions Goal XX Value ga:goalXXValue
Goal Conversions Goal Value ga:goalValueAll
Goal Conversions Per Session Goal Value ga:goalValuePerSession
Goal Conversions Goal XX Conversion Rate ga:goalXXConversionRate
Goal Conversions Goal Conversion Rate ga:goalConversionRateAll
Goal Conversions Goal XX Abandoned Funnels ga:goalXXAbandons
Goal Conversions Abandoned Funnels ga:goalAbandonsAll
Goal Conversions Goal XX Abandonment Rate ga:goalXXAbandonRate
Goal Conversions Total Abandonment Rate ga:goalAbandonRateAll
Social Activities Data Hub Activities ga:socialActivities
Page Tracking Page Value ga:pageValue
Page Tracking Entrances ga:entrances
Page Tracking Entrances / Pageviews ga:entranceRate
Page Tracking Pageviews ga:pageviews
Page Tracking Pages / Session ga:pageviewsPerSession
Content Grouping Unique Views ga:contentGroupUniqueViewsXX
Page Tracking Unique Pageviews ga:uniquePageviews
Page Tracking Time on Page ga:timeOnPage
Page Tracking Avg. Time on Page ga:avgTimeOnPage
Page Tracking Exits ga:exits
Page Tracking  % Exit ga:exitRate
Internal Search Results Pageviews ga:searchResultViews
Internal Search Total Unique Searches ga:searchUniques
Internal Search Results Pageviews / Search ga:avgSearchResultViews
Internal Search Sessions with Search ga:searchSessions
Internal Search  % Sessions with Search ga:percentSessionsWithSearch
Internal Search Search Depth ga:searchDepth
Internal Search Average Search Depth ga:avgSearchDepth
Internal Search Search Refinements ga:searchRefinements
Internal Search  % Search Refinements ga:percentSearchRefinements
Internal Search Time after Search ga:searchDuration
Internal Search Time after Search ga:avgSearchDuration
Internal Search Search Exits ga:searchExits
Internal Search  % Search Exits ga:searchExitRate
Internal Search Site Search Goal XX Conversion Rate ga:searchGoalXXConversionRate
Internal Search Site Search Goal Conversion Rate ga:searchGoalConversionRateAll
Internal Search Per Search Goal Value ga:goalValueAllPerSearch
Site Speed Page Load Time (ms) ga:pageLoadTime
Site Speed Page Load Sample ga:pageLoadSample
Site Speed Avg. Page Load Time (sec) ga:avgPageLoadTime
Site Speed Domain Lookup Time (ms) ga:domainLookupTime
Site Speed Avg. Domain Lookup Time (sec) ga:avgDomainLookupTime
Site Speed Page Download Time (ms) ga:pageDownloadTime
Site Speed Avg. Page Download Time (sec) ga:avgPageDownloadTime
Site Speed Redirection Time (ms) ga:redirectionTime
Site Speed Avg. Redirection Time (sec) ga:avgRedirectionTime
Site Speed Server Connection Time (ms) ga:serverConnectionTime
Site Speed Avg. Server Connection Time (sec) ga:avgServerConnectionTime
Site Speed Server Response Time (ms) ga:serverResponseTime
Site Speed Avg. Server Response Time (sec) ga:avgServerResponseTime
Site Speed Speed Metrics Sample ga:speedMetricsSample
Site Speed Document Interactive Time (ms) ga:domInteractiveTime
Site Speed Avg. Document Interactive Time (sec) ga:avgDomInteractiveTime
Site Speed Document Content Loaded Time (ms) ga:domContentLoadedTime
Site Speed Avg. Document Content Loaded Time (sec) ga:avgDomContentLoadedTime
Site Speed DOM Latency Metrics Sample ga:domLatencyMetricsSample
App Tracking Screen Views ga:screenviews
App Tracking Unique Screen Views ga:uniqueScreenviews
App Tracking Screens / Session ga:screenviewsPerSession
App Tracking Time on Screen ga:timeOnScreen
App Tracking Avg. Time on Screen ga:avgScreenviewDuration
Event Tracking Total Events ga:totalEvents
Event Tracking Unique Events ga:uniqueEvents
Event Tracking Event Value ga:eventValue
Event Tracking Avg. Value ga:avgEventValue
Event Tracking Sessions with Event ga:sessionsWithEvent
Event Tracking Events / Session with Event ga:eventsPerSessionWithEvent
Ecommerce Transactions ga:transactions
Ecommerce Ecommerce Conversion Rate ga:transactionsPerSession
Ecommerce Revenue ga:transactionRevenue
Ecommerce Average Order Value ga:revenuePerTransaction
Ecommerce Per Session Value ga:transactionRevenuePerSession
Ecommerce Shipping ga:transactionShipping
Ecommerce Tax ga:transactionTax
Ecommerce Total Value ga:totalValue
Ecommerce Quantity ga:itemQuantity
Ecommerce Unique Purchases ga:uniquePurchases
Ecommerce Average Price ga:revenuePerItem
Ecommerce Product Revenue ga:itemRevenue
Ecommerce Average QTY ga:itemsPerPurchase
Ecommerce Local Revenue ga:localTransactionRevenue
Ecommerce Local Shipping ga:localTransactionShipping
Ecommerce Local Tax ga:localTransactionTax
Ecommerce Local Product Revenue ga:localItemRevenue
Social Interactions Social Actions ga:socialInteractions
Social Interactions Unique Social Actions ga:uniqueSocialInteractions
Social Interactions Actions Per Social Session ga:socialInteractionsPerSession
User Timings User Timing (ms) ga:userTimingValue
User Timings User Timing Sample ga:userTimingSample
User Timings Avg. User Timing (sec) ga:avgUserTimingValue
Exceptions Exceptions ga:exceptions
Exceptions Exceptions / Screen ga:exceptionsPerScreenview
Exceptions Crashes ga:fatalExceptions
Exceptions Crashes / Screen ga:fatalExceptionsPerScreenview
Custom Variables or Columns Custom Metric XX Value ga:metricXX
DoubleClick Campaign Manager DFA Conversions ga:dcmFloodlightQuantity
DoubleClick Campaign Manager DFA Revenue ga:dcmFloodlightRevenue
Adsense AdSense Revenue ga:adsenseRevenue
Adsense AdSense Ad Units Viewed ga:adsenseAdUnitsViewed
Adsense AdSense Impressions ga:adsenseAdsViewed
Adsense AdSense Ads Clicked ga:adsenseAdsClicks
Adsense AdSense Page Impressions ga:adsensePageImpressions
Adsense AdSense CTR ga:adsenseCTR
Adsense AdSense eCPM ga:adsenseECPM
Adsense AdSense Exits ga:adsenseExits
Adsense AdSense Viewable Impression % ga:adsenseViewableImpressionPercent
Adsense AdSense Coverage ga:adsenseCoverage
Ecommerce Buy-to-Detail Rate ga:buyToDetailRate
Ecommerce Cart-to-Detail Rate ga:cartToDetailRate
Related Products Correlation Score ga:correlationScore
DoubleClick Campaign Manager DFA CPC ga:dcmCPC
DoubleClick Campaign Manager DFA CTR ga:dcmCTR
DoubleClick Campaign Manager DFA Clicks ga:dcmClicks
DoubleClick Campaign Manager DFA Cost ga:dcmCost
DoubleClick Campaign Manager DFA Impressions ga:dcmImpressions
DoubleClick Campaign Manager DFA Margin ga:dcmMargin
DoubleClick Campaign Manager DFA ROI ga:dcmROI
DoubleClick Campaign Manager DFA RPC ga:dcmRPC
Session Hits ga:hits
Ecommerce Internal Promotion CTR ga:internalPromotionCTR
Ecommerce Internal Promotion Clicks ga:internalPromotionClicks
Ecommerce Internal Promotion Views ga:internalPromotionViews
Ecommerce Local Product Refund Amount ga:localProductRefundAmount
Ecommerce Local Refund Amount ga:localRefundAmount
Ecommerce Product Adds To Cart ga:productAddsToCart
Ecommerce Product Checkouts ga:productCheckouts
Ecommerce Product Detail Views ga:productDetailViews
Ecommerce Product List CTR ga:productListCTR
Ecommerce Product List Clicks ga:productListClicks
Ecommerce Product List Views ga:productListViews
Ecommerce Product Refund Amount ga:productRefundAmount
Ecommerce Product Refunds ga:productRefunds
Ecommerce Product Removes From Cart ga:productRemovesFromCart
Ecommerce Product Revenue per Purchase ga:productRevenuePerPurchase
Ecommerce Quantity Added To Cart ga:quantityAddedToCart
Ecommerce Quantity Checked Out ga:quantityCheckedOut
Ecommerce Quantity Refunded ga:quantityRefunded
Ecommerce Quantity Removed From Cart ga:quantityRemovedFromCart
Related Products Queried Product Quantity ga:queryProductQuantity
Ecommerce Refund Amount ga:refundAmount
Related Products Related Product Quantity ga:relatedProductQuantity
Ecommerce Refunds ga:totalRefunds

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